Love Notes #5 Series by Lisa Goudsmit & Laila Cohen

We love our fashion. Noted. 

Love Notes is a joined project by fashion writer Lisa Goudsmit and photographer Laila Cohen. The series exists of editorial photographs, created with the help of stylist Anne Mertens, and  – of course – love notes. Those small letters express the deep feelings we have for the objects we shine a light on in the photos. Our favourite jeans for example, the ever-perfect striped top, and the parka that makes us feel like we can make it through the rain. (You can start singing here Mariah) Appreciating the items that surround us were status quo decades ago – as was saving for that one piece you really, really wanted to get for your wardrobe. Nowadays, many consumers seem to have lost the contact with the clothing on their backs. And with the bags on their back, for that matter. We want to rejuvenate that sentiment for our wardrobes, especially for the items we invest in. Enjoy these Love Notes and go ahead, write your wardrobe one as well.

Armor Lux

Dear shirt,

Je t’aime je t’aime / Oh oui je t’aime’ (Now imagine this in a husky voice)

O how I love you. You make me feel like Brigitte Bardot and Jane Birkin at the same time. With you on I feel like a sensual French vixen, but also like a casual-chique English rose. You have that perfect ‘je ne said quoi’-feel that all of us Parisienne-wannabes need in life. And therefore I love you more than fresh croissants in the mornings, more than picnics in the sunset, more than creamy camembert, more than summer in Paris. Here’s the good thing about our relationship: I have been wearing shirts like you my entire life, and you and your siblings always felt appropriate for all ages. Growing up, my blue striped-top looked happy and playful under my dungarees. As a teen, I wore the black version of you with dirty black jeans and felt like a tough punker. Today, I am totally pulling off this sexy-French-girl-next-door-look in my red stripy top. In a few years, I would love to wear you as a proud mama with my little one dressed in the same top. No matter what stage of life I am in, I can always trust on you to make me feel comfortable and content. Yes you’ve earned your stripes! And you know what, the other day while I was going through a book about Picasso, I noticed he was wearing the exact same shirt as me. Move over Brigitte and Jane, I look like Picasso now – the coolest of all.


“You’ve earned your stripes.”




Hair & Make-up by Erika Nuijten for Charlotte Tilbury & Shu Uemura @ Angelique Hoorn management

Modelling by Amber Max Models

Special thanks to Studio OHK

Jeans KOI, gloves Vintage

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